Madhavi Mallapragada talk: “Diversity Narratives in Media Industries”

Hosted by Global Media Industry Speaker Series.
Part of the Radio-Television-Film Media Studies Colloquium.

This presentation discusses converging technologies and multi-platform global media environments of the 21stcentury generating the need for new business models and revenue streams for media industries. This presentation will focus on the strategies of diversity narratives and consider their implications for the politics of race in contemporary media industries. After the talk concludes at 4:45, Mallapragada will chat with interested grad students for an additional half-hour about careers, research, professional development, and more. She welcomes questions!

Madhavi Mallapragada is associate professor in the Department of Radio-Television-Film, the College of Communication, at the University of Texas at Austin. She is also a faculty affiliate of UT’s Center for Asian American Studies (CAAS), South Asia Institute (SAI) and the Department of Asian Studies.

Dr. Mallapragada’s research and teaching interests lie at the intersections of new media studies, Asian American studies and transnational cultural studies. In particular, she is interested in the online articulations of racialized, brown, and transnational cultural identities within a South Asian American context. She recently published the book Virtual Homelands: Indian Immigrants and Online Cultures in the United States which examines the role and politics of the Web in recasting notions of Indian-American identity and cultural citizenship since the late 1990s. Her work has been published in the journals New Media and Society, South Asian Popular Culture, Popular Communication and edited anthologies Web.studies: Rewiring New Media for the Digital Age (2000), Critical Cyberculture Studies: Current Terrains, Future Directions (2006) and Re-Orienting Global Communication: Indian and Chinese Media Beyond Borders (2010).

Join via Zoom.