Description
Dr. Mauro P. Porto draws on his recent book Mirrors of whiteness (University of Pittsburgh Press, 2023) to examine the conservative revolt of Brazil’s white middle class, which culminated with the 2018 election of far-right candidate Jair Bolsonaro. The presentation highlights the role of the media in disseminating representations that allow white Brazilians to legitimate their power while softening or hiding the inequalities and injustices that such power generates. A detailed analysis of representations of domestic workers in the telenovela Cheias de Charme and of news coverage of affirmative action by the magazine Veja demonstrates that they adopted whiteness as an ideological perspective, disseminating resentment among their middle-class audiences and fomenting the conservative revolt that took place in Brazil between 2013 and 2018.
Bio
Dr. Mauro P. Porto is a Professor of Communication at Tulane University. He is the author of Media Power and Democratization in Brazil: TV Globo and the Dilemmas of Political Accountability (Routledge, 2012) and Televisão e Política no Brasil (E-papers, 2007). His current projects examine the role of resentment in far-right movements, as well as the centrality of domestic workers in the production and reproduction of inequalities in Brazil.
Details
Start Date: March 28 @ 2:00pm
End Date: March 28 @ 3:15pm
Event Categories: Guest Speaker
Location: DMC 5.208
Other
Target audience: Faculty , General Public , Students