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Think & DO Symposium

October 21, 2022 @ 1:30 pm - 6:00 pm CDT

Think & DO Symposium

Join Texas Immersive Institute at UT Austin on October 21st to learn, play, and create with an interdisciplinary group of innovators. Sponsored by MITRE, The Think & Do Symposium is a ½-day igniting session consisting of a keynote and a series of moderated talks 1:30-6 PM (with reception to follow). TXI has curated a mixture of top-level executives, experts, and creators to hold discussions situating the question: What defines the amplified experience of virtual beings in the hospitality sector?


Think & Do Panels Include:

1. Creating Virtual Beings: What goes into the making of Virtual Beings?

  • Marjorie Zielke, Ph.D. (Research Professor, UT Dallas)
  • Michael Kaplan (Director; Global Business Development, Media & Entertainment at NVIDIA)
  • Grant Thomas (Creative Director, Creative Tech @ Accenture Song)

2. Branding and Virtual Beings: How do Virtual Beings and emerging technology integrate within the hospitality sector?

  • Danny Tomsett (CEO, UneeQ Digital Humans)
  • Minwoo Lee, Ph.D. (Assistant Professor of Business Analytics, Conrad N. Hilton College of Global Hospitality Leadership at University of Houston)
  • Rudy Lee (Chief Strategy Officer, Naver Z)

3. Trusting Virtual Beings: What are future considerations of adopting VB technology?

  • Tyler Coleman (Founder @ Retora Games, Founder @ TBDNE)
  • Ann Greenberg (Founder and CEO, Entertainment AI™)
  • Erin Reilly (Professor of Practice, UT Austin/ Founding Director, Texas Immersive Institute)


Each participant receives:

  • Access to current news and information regarding the thematic topic,
  • Conversation starters on the thematic question to provoke engagement,
  • Connections with experts to develop interdisciplinary relationships,
  • Opportunity for exploration of virtual beings as related to the metaverse


DMC 5.102 – Dean’s Presentation Room


Texas Immersive Institute
View Organizer Website


Target Audience
Alumni, Faculty, Staff, Students, General Public
Digital Media, Entrepreneurship, Industry, Moody College, Research, Technology, Texas Immersive Institute

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